Client story
2022-12-16 client story - Chalie Macrae Client

From intelligence to art. What Chalie MacRae wants you to know about her second act.

Learn how Chalie MacRae secured her dream art space and locked down her family’s future in the same move.

Chalie MacRae’s
second act career.


Chalie had a long and successful career in intelligence. But she knew she was longing for something more, something creative.

She began to paint and discovered that this passion fuelled her in deeply meaningful ways.

She recalls feeling that she and her husband were “getting to a certain age and wanted to retire early and maintain [their] lifestyle.” So for some time, she chalked up her love of art as something she’d do in her spare time.

But in time, she realised she wanted to make a change. She didn’t know what to do, how to do it – or whether it was even possible. People thought she was crazy for even entertaining the idea of leaving such an established and well-respected career.

Her passion wasn’t fading, so she needed to figure out:

  • What would need to be ‘true’ if she were to make art her second act career?
  • Was art ‘just a hobby’ or something she could actually do PT or FT?
  • How much income she’d need to generate if she were going to pursue art seriously, without impacting her family’s financial wellbeing and retirement goals.
  • How / where and when to RENT a better space in which to set up her studio.

Imagining Chalie’s
possible futures.


We helped Chalie determine the various possible futures available to her… what needed to be true if she were to leave her secure intelligence role on a PT or FT basis. This helped her clarify whether art was going to be a hobby or actually something she relied upon for a steady income.

We helped Chalie income target her plans for her art business – that is, determine how much she’d need to generate from the sales of her art to keep her family’s lifestyle on track and allow them to keep moving towards their other goals while she shifted from her steady job in intelligence.

When she was ready to dive in, we:

  • got deeply into incoming modelling and forecasting (and because we’re both financial planners and business advisers…) we were able to get a really clear understandings of the impact her business decisions would have on her household (and vice versa).
  • helped her plan the TIMING of her career transition (reducing her hours slightly / dropping to a junior role first, then going PT and finally leaving intelligence and working at her art practice full time)
  • helped her SET UP her business correctly (think: strategy, business structure, risk planning and the basics like applying for registration numbers and registering for GST etc)
  • helped her see that she could actually BUY a studio (rather than rent) which gave her greater freedom and security and opportunities for her new business
Chalie Macrae Art Kearney Group 2

I’m in my studio thanks to Kearney Group and it’s just an absolute godsend. It’s positioned me to be able to generate more income and will open up numerous sales channels – whether with exhibitions or art classes… to have a commercial space is a great opportunity.

Chalie MacRae
Artist & Founder of Chalie MacRae Art

From intelligence analyst to artist.


As we rolled into 2023, Chalie officially wrapped up her final shift as an intelligence analyst. She tells us her transition to full time artist, in her own studio space, has been profound; for both her work life and personal life.

“I have just blossomed. My own space. No one around. Just me, my tunes and my own world, my own little universe,” she says.

“We also have such a secure sense of direction as to where we’re headed – Kearney Group is helping us to achieve our financial goals, whether they’re individual, property related or business related,” adds Chalie.


Chalie Macrae Art Kearney Group 3

Chalie's Iat Integrated Advice Model Graphic


Speak to the team.