Article

Unleashing greatness: the characteristics top-performing businesses.

1 July 2023 Read time: 4 min

In the fast-paced and competitive world of business, growing your business and reaching the top requires more than just a pinch of luck. What we know: whether you’re selling widgets or providing services, the businesses at the top of their game share many similar qualities. In a recent publication, business author and futurist, Andrew Griffiths, unraveled the secret ingredients of success and distilled down the 12 characteristics of top-performing businesses.

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12 characteristics of top-performing businesses.

 

Think your business is one to behold? See how do you stack up against the traits of top-performing businesses below.

  1. Deep and ingrained culture of excellence.
  2. Total commitment.
  3. Ultra-competitiveness.
  4. Incredible bravery.
  5. Creativity.
  6. Extraordinary products / services.
  7. Highest level of service.
  8. Respectful relationships.
  9. Experience creation.
  10. Constant evolution.
  11. Delivery focus.
  12. Curiosity.

Read on for the detail and don’t forget to download a worksheet.

Are you a top-performing businesses?

1. Deep and ingrained culture of excellence.

 

Picture a workplace where everyone’s on the same wavelength, marching to the beat of excellence. Top-performing companies have a culture that runs deep in their DNA. It’s not just about doing the job; it’s about doing it exceptionally well. And, better than their peers.

From the coffee break conversations to boardroom decisions, a culture of excellence permeates every nook and cranny in the best businesses.

 

2. Total commitment.

 

When it comes to commitment, the top businesses go all-in. They roll up their sleeves and pour their heart and soul into their endeavours.

From exceeding customer expectations and nurturing employee growth, to building great supplier relations and leading their industry or profession, the best businesses set the gold standard at every step of the way.  They’re fully devoted to delivering the best, for each of their stakeholders.

 

3. Ultra-competitiveness.

 

Imagine a bunch of overachievers armed with a competitive spirit that could make the Roy children weep. Evil empires and head-stomping families aside, the top businesses do appear to thrive on the thrill of competition.

They’re the ones pushing boundaries, setting the bar for their rivals, and always aiming for the top spot. Healthy competition creates a hunger for success that keeps the best businesses focused on constantly innovating and staying one step ahead of the pack.

 

4. Incredible bravery.

 

At the summit of Mount Business Success, you’ll find the fearless adventurers who dare to defy the odds. These companies embrace the unknown and venture into uncharted territories. They’re the trendsetters, the pioneers, and the risk-takers who are not afraid to colour outside the lines and challenge the status quo.

This is why for so many leading business owners, work can feel incredibly lonely. It’s rarefied atmosphere at the top.

 

5. Creativity.

 

Innovation is their middle name, and creativity runs through their veins. The top businesses foster a culture that celebrates unconventional thinking – in product / service design and in how they manage their people and clients. These businesses encourage, support and reward their team to unleash their imaginations, explore new ideas, and see beyond the ordinary. It’s this creative spark that ignites the path to differentiation and continuous growth.

 

6. Extraordinary products / services.

 

Step into the realm of top-performing companies, and you’ll encounter products and services that make your jaw drop. These businesses create offerings that are not just extraordinary, they’re easily the best of their kind. Whether it’s the impeccable quality, cutting-edge features, or awe-inspiring design, customers recognise when businesses are onto something truly special.

 

7. Highest level of service.

 

Customer service is not just a department; it’s an art form in the world of the top businesses. Those selling a service (rather than a product), raise the bar with their unparalleled professionalism and support for their clients and customers. Every interaction, from the friendly phone conversation to the smooth transaction, reflects only the highest standards. Their customers feel valued, heard, and well cared for at every touchpoint.

The top businesses seek opportunities to surprise and delight their clients or customers.

 

8. Respectful relationships.

 

In the land of business greatness, respect is the golden rule. And whilst their may be love/hate relationships (thanks in part to the competitive and perfectionist nature of the environment), in top-performing companies respect trumps all else. It extends far and wide – given freely to everyone from managers to direct reports, and from clients to your suppliers alike. The best businesses embrace diversity, foster inclusivity, and create an environment where every individual feels valued and appreciated. It’s a culture of mutual respect that fuels collaboration and propels success.

 

9. Experience creation.

 

When talking about the characteristics of the top-performing businesses, you can’t overlook the importance of experience creation.

The top businesses understand that they’re not just selling products or services; they’re creating unforgettable experiences. Every customer interaction becomes an opportunity to craft something extraordinary. They go above and beyond to create moments that leave lasting impressions, turning customers into loyal advocates.

 

10. Constant evolution.

 

Change is the only constant in the ever-evolving business landscape, and top companies are the chameleons that adapt and thrive. They embrace change with open arms, always seeking new avenues for improvement and innovation. By staying ahead of trends and constantly evolving, leading businesses are always a step ahead of their peers, on their quest for enduring relevance.

 

11. Delivery focus.

 

Promises made are promises kept in the realm of top businesses. They have an unwavering commitment to delivering on their word. Whether it’s delivering products on time or exceeding customer expectations of quality and service, the best businesses emphasise reliable execution. Certainty is their middle name, and quite frankly, is a big part of the brand promise of top businesses.

 

12. Curiosity.

 

Curiosity didn’t kill the cat in the world of business greatness; it fuelled its success.

Top companies foster a culture of curiosity and continuous learning. They encourage their leaders and employees to explore, play, question, and seek knowledge. It’s this insatiable curiosity that keeps them at the forefront of innovation and helps them uncover new possibilities – about people, products, market trends and desire.

 

A recipe for success in your business.

 

So whether you’re new in business or a seasoned pro – as yourself: how does your business stack up against Andrew Griffiths’ 12 characteristics of top-performing businesses?

Do your people live and breathe excellence and creativity? Do they embrace your business’ competitive spirit? What about your customers and suppliers? Do they feel respected and engaged? Has your organisation itself learned to bend and weave, and shapeshift on a quest for enduring relevance? If not – why not? If not now – when?

 

How do you really stack up?

 

Download our worksheet to see how many of these traits are ingrained the DNA of your business.

And – while you’re at it, why not share this workbook with your team and clients to see if they agree?

So, is your business at the top of its game?

Do you have the characteristics of top-performing businesses.

Speak to the team.